Le Creuset x Harry Potter Collaboration

The magic of cooking. The wonder of a world filled with possibilities. The joy and creativity of two iconic brands. Le Creuset® and Harry Potter™ teamed up for a new cookware collection inspired by the wizarding world.

For three days, a street in Manhattan was transformed into an enchanting world where a Harry Potter x Le Creuset Food Truck graced long lines of New Yorkers with English food from UK’s famous chef Max Halley and scratch-offs to win prizes.

Elite Daily covered the activation and tweeted about it.

Client
Le Creuset

Agency
HUNTER

Year
Fall 2021

Media friendlies were invited to a Press Preview at the Harry Potter Flagship Store in NYC for a sneak peak of the Le Creuset x Harry Potter Collection.

In total, 16 top-tier media attended the press preview resulting in 5 placements:

Alexis Morillo, Delish and Delish's TikTok
Kaitlin Cubria, Elite Daily
Kelly Allen, House Beautiful
Sonal Dutt, People

Disney enthusiast and content creator Courtney Quinn (@ColorMeMagic) shared the launch on her Stories and gifted her best friend the collection on IGTV.

Le Creuset x Harry Potter Collaboration

Disney enthusiast and content creator Courtney Quinn (@ColorMeMagic) shared the launch on her Stories and gifted her best friend the collection on IGTV.

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