Le Creuset x MLB™ Signature Series

To celebrate the launch of the MLB™ Signature Series, Le Creuset teamed up with 4 MLB players to create their own recipes in the new Dutch Ovens to promote on social media and to share with media during press interviews.

• Secured one-on-one interviews for all four MLB players with writers from New York Post and Real Homes.

• Seeded 17 celebrities their favorite MLB team’s Dutch Oven including Erin Andrews, celebrity sports newscaster, who posted the Dutch Oven to her Instagram Story.

• In total, the activation earned the brand more than 207MM impressions and 32 placements.